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City Music Singapore: A Musical Pillar of the Community Since 1968

City Music is more than just a music retail store — we’re Singapore’s longest-standing hub for musicians, creators, and community changemakers. For over five decades, our mission has remained steadfast: to be the go-to destination where passion for music is nurtured, celebrated, and shared. Our community-first philosophy has been the bedrock of our success, and our involvement has expanded far beyond retail shelves.

🎶 Community Education & Empowerment

We believe in lifelong learning and accessible music education. Through our ongoing partnerships with schools, teachers, and music institutions, we regularly sponsor instruments and provide training support for music educators. Our flagship initiatives include:

• BYOG (Bring Your Own Guitar) Workshop Series – Launched in 2023, these free acoustic guitar clinics draw hundreds of amateur players and budding songwriters for technique sharing, brand showcases, and jam circles. We’ve since expanded to ukulele and vocal editions.

• KORG Teacher-Affiliate Program – A unique platform empowering piano teachers to provide hands-on instrument trials and purchase support to students, while earning affiliate incentives.

• Martin Owners Club Singapore – An exclusive members’ community offering factory-level insights, live guitar demos, and repair workshops — designed to deepen appreciation for craftsmanship and tonewood heritage.

🎤 Hosting & Sponsoring Community Events

Our multi-brand showroom doubles as an event venue, a creator playground, and a safe space for community expression. In the past year alone, we have:

• Produced the annual City Music x National Day video, featuring over 20 local musicians (including rising stars like Lyla Ng, Daniel Borces, and Karyn Wong). These videos have reached over 150,000 Singaporeans online and helped support local talent visibility. https://youtu.be/sTGy-Ie7QBw?si=jxrDKz6vwPodBn75

• Supported over 30 local shows and busking campaigns with gear loans, sponsorships, or technical support, such as “Hungry Creators Podcast” (a collab with Mezame and Amaran), and Kent Nishimura Live in SG(2024).

• DJI Drone Creator Launch Party (2025) – Hosted in-house for first-time drone videographers and content creators, with exclusive media access, creator booths, and free public trials.

• Martin Experience Day (2024) – A private, RSVP-only event offering early access to premium acoustics, with guided walkthroughs and 1-on-1 consultations.

💡 Adopting Community Projects

In 2022–2024, we retrofitted a segment of our store into a Karaoke Streaming Station and a Volca Creator Corner, open to the public. These free-to-use, in-store facilities allow budding creators, youth groups, and TikTokers to record demos, livestream, or jam with professional gear — no purchase required.

❤️ Volunteer-Led Programs

During the pandemic and beyond, we’ve lent equipment and technical support to local churches, schools, and artist communities to sustain livestreams, music classes, and charity fundraisers. We proudly initiated the "Loan Our Showroom" project, converting half our retail space into a temporary home for livestreaming musicians affected by gig cancellations.

We also support:

• Tote Board-funded arts initiatives

• Youth mentorships with creators like Sheng Li @guitarstreet

• Instrument donations through non-profit partners such as “Guitars Against Cancer” and migrant worker creative collectives

🎯 Strategy, Goals & Impact

We approach community engagement as a long-term investment — one that builds future musicians, creators, and loyal customers. Our internal KPIs tie community events to store traffic, UGC (user-generated content), and educational partnerships. Key wins include:

• Tripled engagement from student/educator segments after launch of KORG E1 Air Teacher Program (2025)

• 2.5x increase in guitar-related footfall and Martin sales since founding the Martin Owners Club (2024–2025)

• Generated over 40 pieces of UGC from BYOG participants, used in local and regional campaigns

📸 Supporting Images & Files

We’ve attached the following:

1. National Day 2024 Music Video: [Image stills + YouTube link]

2. BYOG Workshop Collage

3. Martin Experience 2024 VIP Walkthrough Photos

4. Karaoke Streaming Station – Customer Testimonials & Setup Photos

5. Hungry Creators Podcast – Behind the Scenes

6. Social posts from our sponsored buskers and partner creators